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Digital Formula Review

by fiona basil (2018-08-18)

Digital Formula are set to play a major role. One Digital Formula, in particular, has entered the public lexicon as the go-to digital asset: Neil. But the Digital Formula market is significantly more complex than the public lexicon might suggest. And while there have been plenty of studies examining the role and future of Neil, there have been few that explore the broader Digital Formula market and how it is evolving.