Traditionally, sales people The Eb Formula Review were taught to invent a "Unique Sales Proposition" or USP that distills their whole sales pitch into a single sentence that "says it all" about what they are selling. They are taught that their USP has to be the underlying mantra on which their sales program is built and that each person will necessarily invent their own USP to put the situation and the values in their own words.Much the same is true for the "Value Proposition" for your business. You need to do some thinking and clearly define, in as few words as possible, what it is that a customer or client receives from transacting business with your company. You need to cut out all of the fluff, here and get down to specifics. For example, a family owned Italian restaurant famous for its dishes from Southern Italy might have the following as their Value Proposition: "Joe's Italian serves the finest in Southern Italian cuisine at affordable prices in a family atmosphere" This statement clearly states the values that Joe intends to present to his customers.

https://www.cbsecure.co.uk/the-eb-formula-review/