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Profit Genesis 2.0

by ss Daniel Kamesh kamesh (2019-02-16)

Google essentially has its own TV network now, Profit Genesis 2.0 Review or at least access to its own network through its deal to sell Google TV Ads on EchoStar's Dish Network. EchoStar feeds 120-odd smaller cable TV networks with programming and advertising. How Google works out its collaboration with EchoStar will give internet marketers valuable insights into how Google will move towards monetizing YouTube. How Google does this will give give both large and small online marketers valuable insight into how they can best tap into the vast potential for online marketing though social media sites such as YouTube, MySpace, Facebook and etc. Perhaps Google CEO, Dr. Eric Schmidt, and the folks at Google Research need look no further for a model on how to monetize their potential cash cow, burgeoning social media networking behemoth YouTube, than the business model they are undertaking with EchoStar. Figuring out how to make YouTube, which is experiencing near-exponential growth, generate additional revenue for Google's already burgeoning bottom-line has been targeted as Google's top 2008 priority, as Schmidt confirmed in his April 2nd sit down interview with CNBC's Maria Bartiromo. With EchoStar, Google is figuring out the metrics and mechanics that will allow them to sell TV ads "based not only on price but on how well quality advertising performs", according to the anlaysis in May 5th's copy of Advertising Age. Lower-quality advertising will essentially be penalized by paying higher prices for the same slots than higher quality advertising as judged by audience response to the ads. Google is working its way through the mechanics of measuring how many viewers watch the ad spot, how many watch it through to its end and how long audience members stay with the ad before skipping forward through EchoStar's video on demand format to resume watching the next segment of the programming they've tuned in for. Using this model for Google's TV Ads "could go a long way toward answering who is responsible for bringing viewers in and who is responsible for retaining viewers" - production companies and networks who bait the hook or advertisers who reel in the catch, according to Advertising Age. The beauty is, that for YouTube, Google already has the basics of measuring click-through rate in a media they cut their teeth on.